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Building Segments

Building Segments

In this course we look at the features used for building audience segments.

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About this course

In this course, you'll learn about how to create audience segments in Amperity using the Visual Segment Editor. The course begins with a look at how to use AND and OR logic and how to combine these logic elements into more complex combinations. Then you'll look at the various data types that are available and the conditions related to each. The third lesson of this course is a deep dive into working with dates and how to specify time frames within Amperity. The course finishes with a lesson on Transactional Behaviors, what they are, and how they are used to create audiences. 

If you're new to Amperity, we suggest watching Intro to AmpIQ before starting this course. 

Curriculum39 min

  • Using AND OR 6 min
  • Data Types and Conditions 10 min
  • Working with Dates 8 min
  • Transactional Behaviors 14 min
  • Feedback Survey

About this course

In this course, you'll learn about how to create audience segments in Amperity using the Visual Segment Editor. The course begins with a look at how to use AND and OR logic and how to combine these logic elements into more complex combinations. Then you'll look at the various data types that are available and the conditions related to each. The third lesson of this course is a deep dive into working with dates and how to specify time frames within Amperity. The course finishes with a lesson on Transactional Behaviors, what they are, and how they are used to create audiences. 

If you're new to Amperity, we suggest watching Intro to AmpIQ before starting this course. 

Curriculum39 min

  • Using AND OR 6 min
  • Data Types and Conditions 10 min
  • Working with Dates 8 min
  • Transactional Behaviors 14 min
  • Feedback Survey
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